Provisions Of Distinction
Celebrating everything that is great about British food; a steely focus on the best quality ingredients, traditional recipes that consistently deliver on taste, all hand-made in small batches for that extra special flavour; all with a sprinkle of good old British cheekiness. The challenge was to bring a family product with a luxurious delivery to the gardeners market.
What drives Butlers Grove?
We worked with Butlers Grove, the fine food company, to create a brand to amplify its ambitions. We dived into the food world to uncover what drives Butlers Grove, and encourage the customer to have different conversations about food. We rediscovered what it means to create great food represented by Great British cooks, we created 'Provision of Distinction'.
'Provision of Distinction', describes how Butlers Grove is rebalancing and opening up the food world – turning the tables back in favour of the Great British food history.