Simply CBD needed a store that made a broad catalogue straightforward to browse. Customers had to be able to move between product categories, compare available options and find the information they needed before buying.
The Shopify storefront makes it easier to move from browsing the range to choosing a product. Product pages show size options and one-time or subscription purchases in one place, and the main navigation gives customers a direct route to lab reports and guides.
The navigation puts popular products alongside categories, while the homepage surfaces key ranges. Product pages bring pack imagery, size choices and buying options together so customers can see what they’re choosing.
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